Born and educated in Lancaster in the north of England, Kevin Roberts started his career in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. At 32, he became CEO of Pepsi-Cola Middle East; and later Pepsi’s CEO in Canada, over-taking Coke in the ‘Cola Wars.’ In 1989, Kevin moved to Auckland, New Zealand, to become Chief Operating Officer with Lion Nathan, growing the company to become the region’s leading brewer.
From 1997 to 2014 Kevin was New York-based CEO Worldwide at Saatchi & Saatchi, one of the world’s leading creative organizations, with responsibility for the effectiveness of several of the world’s leading advertising budgets including for clients Toyota and Procter & Gamble. He retired as Chairman of Saatchi & Saatchi in 2016. For 16 years Kevin was a member of the Management Board of Publicis Groupe, the Paris-based global communications group active in 108 countries and employing 80,000 professionals, as it grew from the world’s seventh-largest communications group to the third.
In 2004, he wrote Lovemarks: the Future Beyond Brands, a ground-breaking business book published in 18 languages, showing how emotion can inspire businesses and brands to deliver sustainable value. Lovemarks was named one of the ten Ideas of the Decade by Advertising Age in 2009. His 2005 book Sisomo (for sight, sound and motion) explored the future of the screen age.
At the Global Peter Drucker Forum 2020, Bernhard Kerres enjoyed a discussion with Kevin Roberts on Lovermarks and Leadership.