BYOM Base Course 22B – Fall 2022 (ENGLISH)

Availability: In stock

Suggested price:  299,00

Minimum price:  59,00

You can book individual career coaching sessions with Bernhard Kerres as an addition to the course. This will help you to get focus and a different perspective on your career.

SKU: 22B Categories: , ,

Bernhard Kerres will lead ten webinars on career management and entrepreneurship for classical musicians. The webinars are based on Bettina Mehne’s and his book, Be Your Own Manager. The webinars are a good opportunity for you to boost your career and not only your immune system during these challenging times.

The webinars will always be held on Mondays at 5:00 pm/17:00 CET (Vienna, Austria Time) starting Monday, October 10th, 2022. The dates are below. If you miss a class, you can always watch the recording to be up to speed.

Each webinar will last around 90 to 120 minutes. The webinars will be held in English. All webinars will be online and hosted on Zoom. You will get the respective link a few days before we start the course.

The webinars will address:

  1. October 10th: Developing a Career Strategy unique to you
  2. October 17th: An introduction to Marketing yourself
  3. October 31st: How to write your bios, what photos and videos you need
  4. November 7th: Your Digital Presence with your webpage and your activities on social media
  5. November 14th: Selling Yourself and your projects as well as the roles of managers and agents
  6. November 21st: The importance of Fans and how to grow your fanbase
  7. November 28th: Financing and Crowdfunding your ideas
  8. December 5th: Doing Your First Recording
  9. December 12th: Time and Project Management to be more efficient and driven
  10. December 19th: Becoming a Promoter yourself

The classes will be a mixture of lectures, case studies, break-out sessions, and workshops. You have the opportunity to ask questions, discuss your situation, and get feedback on your career and the next steps you could take.

An essential part of the course is working together in study groups. You will be assigned to a study group and get a mentor for your study group. You will be expected to do individual homework as well as group work. This will include re-writing your bio, working out a sales plan, and feedback on cold calling. You will receive personal feedback on your homework and assignments from Bernhard Kerres and the Teaching Assistant.

The places are strictly limited to ensure a good class interaction.

As part of the Be Your Own Manager family, you are invited to regular guest lectures free of charge. These are held by classical music leaders and allow you to ask questions and get inside views. Furthermore, you are becoming part of our growing family with our very own social network. It is a great way to exchange ideas, thoughts, and opportunities. This space is reserved for participants and alums of the Be Your Own Manager courses.

Understanding the financial pressure, many artists are under, we offer these webinars first on a Pay-As-You-Can scheme. Later the price will be EUR 299 for all ten webinars. Should you find that difficult to pay, please get in touch with us with alternative compensation ideas.


Bernhard Kerres was the CEO and Artistic Director of the Wiener Konzerthaus. He founded the LinkedIn for classical musicians HELLO STAGE. With Bettina Mehne, he wrote the career handbook for classical musicians, Be Your Own Manager. He regularly coaches musicians and ensembles on their careers. He also consults orchestras, promoters, and presenters on strategy and innovation. Find out more on Bernhard Kerres at

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