Fundraising Course

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Fundraising Course

Dates & Times:

  • Oct 8th, 2021, 16:00 / 4:00 pm CET (Vienna, Austria, Time)
  • Oct 15th, 2021, 16:00 / 4:00 pm CET (Vienna, Austria, Time)
  • Oct 22nd, 2021, 16:00 / 4:00 pm CET (Vienna, Austria, Time)
  • Nov 5th, 2021, 16:00 / 4:00 pm CET (Vienna, Austria, Time)
  • Nov 12th, 2021, 16:00 / 4:00 pm CET (Vienna, Austria, Time)

Lengths: 5 sessions of 1.5 to 2 hours each

Format: Instructor-led live online webinar on Zoom with several breakout sessions. Guided group coaching sessions are available as an additional option. Homework and study group work is recommended.

Language: English

Instructor: Bernhard Kerres

Target Audience: Musicians, ensembles, orchestras, promoters, concert halls, festivals, sponsors, donors, board members of non-profits, fundraisers, etc.

Maximum Number of Participants: 24

Pre-Requisite: Interest in fundraising for the arts, some business and/or music background

Material Included: Handouts of the presentations used in the webinars. Links to rewatch the webinars.

Even the most beautiful music needs money. Raising funds besides ticket sales has become of significant importance to realize artistic projects and to run art institutions. Projects might include your first album as much as a huge international festival. The course will also cover fundraising for ensembles, houses, and other art institutions.

An overview of the sessions:

  • Session 1 – Introduction: A general introduction to fundraising. The different sources of funds (public, foundations, corporates, and private) will be discussed. Furthermore, we will talk about the different financing options from gifts to loans and bonds. Part of the lecture is addressing the pre-requisites for fundraising including financial planning and legal setups.
  • Session 2 – Corporate Sponsoring: The second session focuses on corporate sponsorship. It will provide an introduction to why companies support the arts and whom to speak to. A key concept in that session is the Fundraising Pyramid to develop a corporate sponsoring scheme. This concept is also applicable to private donor schemes.
  • Session 3 – Private Donors: This session will provide an overview of private donors, their motives, and geographical differences. The session introduces the recommended process of identifying, developing, and closing with private donors as well as how and where to find them.
  • Session 4 – Crowdfunding: The internet-enabled a different kind of fundraising with many people giving small amounts. Even US presidential campaigns have successfully used it. The session will introduce crowdfunding, planning a campaign, and running a campaign.
  • Session 5 – Project Clinic: We will discuss selected projects from the class, dissect them and learn from them. It will be a very practical and hands-on session providing feedback on the classwork and learning from each other.

In between sessions you will be asked to do homework. This enables you to reflect on what you have learned and apply it to your own projects. As always within the BYOM Academy, you will also work together in a study group to give you an even deeper learning experience.

Bernhard Kerres is the founder of the BYOM Academy and an Executive Coach. Bernhard was the CEO and Artistic Director of the Wiener Konzerthaus where he doubled sponsorship income and increased private giving significantly. He founded the LinkedIn for classical musicians, HELLO STAGE. Together with Bettina Mehne he wrote the career handbook for classical musicians, Be Your Own Manager. He regularly coaches musicians and ensembles on their careers. He also consults orchestras, promoters, and presenters on strategy and innovation. Find out more on Bernhard Kerres at www.bernhardkerres.com.