Sales Intensive Course

Availability: In stock

Suggested price: 179,00

Minimum price: 49,00

You can book the option of 3 guided group sessions for the course. Oliver Sartena will coach small groups of 4 to 6 people through their individual sales journey. Each guided group session takes about 1,5 hours. You can schedule the Group Sessions according to your schedule with Oliver.

Sales Intensive Course

Dates & Times:

  • Monday, Oct 25 2021, 5 pm CET (Vienna, Austria, Time)
  • Monday, Nov 8, 2021, 5 pm CET (Vienna, Austria, Time)
  • Monday, Nov 22, 2021, 5 pm CET (Vienna, Austria, Time)
  • Monday, Dec 6, 2021, 5 pm CET (Vienna, Austria, Time)
  • Monday, Dec 13, 2021, 5 pm CET (Vienna, Austria, Time)

Lengths: 5 sessions of around 2 hours each

Format: Instructor-led live online webinar on Zoom with several breakout sessions. Guided group coaching sessions are available as an additional option.

Language: English

Instructor: Oliver Sartena

Target Audience: Musicians and ensemble members

Maximum Number of Participants: 24

Pre-Requisite: BYOM Base Course or similar experiences of sales and marketing. If you are unsure about meeting the prerequisites, please contact us!

Material Included: Handouts of the presentations used in the webinars. Links to rewatch the webinars.

Even with the slow down and often stop because of COVID 19, many concert halls and festival have their core planning season in the Fall of every year. The course will guide you through the annual sales process. It allows you, to build up relationships with promoters and presenters, drive the sales process, and hopefully close many concerts for the upcoming season. You will receive individual feedback on your process, material, letters, etc.

As an additional option, guided group coaching sessions are available, which will allow you to work in even more detail on your sales efforts and to get personal feedback and encouragement.

An overview of the sessions:

  • Session 1 – Start: Recap of marketing, sales, and relationship building; identification of key contacts; database build-up
  • Session 2 – Networking: Understanding key account management, network build-up, and making contact
  • Session 3 – Selling: Getting from having made contact to actually selling
  • Session 4 – Active listening and recommendation marketing
  • Session 5 – Closing: The art of closing deals

Oliver Sartena is a true marketing and sales pro. He was managing director and head of marketing for Austria’s biggest fine wine retailer Wein & Co for over ten years, before founding and leading “Just Taste”, the wine shop start-up that combines online-retail and real wine experience. Together with Bernhard Kerres, he created the Wine & Music series at the Vienna Concert House, one of the most successful new series. As a former member of the Vienna Boys Choir, he never stopped loving playing the piano and experiencing music. Oliver already co-taught the first BYOM Sales Intensive Course.

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