Sales Intensive Course

Availability: In stock

Suggested price: 149,00

Minimum price: 49,00

You can book the option of 3 guided group sessions to the course. Bernhard Kerres will coach small groups of 4 to 6 people through their individual sales journey. Each guided group session takes about 1,5 hours. You can schedule the Group Sessions according to your schedule with Bernhard.


Sales Intensive Course

Dates & Times:

  • Friday, October 16, 2020, 2 pm CEST (Vienna, Austria, Time)
  • Friday, October 30, 2020, 2 pm CEST (Vienna, Austria, Time)
  • Friday, November 20, 2020, 2 pm CEST (Vienna, Austria, Time)
  • Friday, December 4, 2020, 2 pm CEST (Vienna, Austria, Time)

Lengths: 4 sessions of around 2 hours each

Format: Instructor-led live online webinar on Zoom with several breakout sessions. Guided group coaching sessions are available as an additional option.

Language: English

Instructor: Bernhard Kerres

Target Audience: Musicians and ensemble members

Maximum Number of Participants: 24

Pre-Requisite: BYOM Base Course or similar experiences of sales and marketing

Material Included: Handouts of the presentations used in the webinars. Links to rewatch the webinars.

Even with the slow down and often stop because of COVID 19, many concert halls and festival have their core planning season in the Fall of every year. This year, Bernhard Kerres offers a course, which will guide you through the annual sales process. It allows you, to build up relationships with promoters and presenters, drive the sales process, and hopefully close many concerts for the upcoming season. You will receive individual feedback on your process, material, letters, etc.

As an additional option, guided group coaching sessions are available, which will allow you to work with Bernhard Kerres in even more detail on your sales efforts.

An overview of the sessions:

  • Session 1 – Start: Recap of marketing, sales, and relationship building; identification of key contacts; database build-up
  • Session 2 – Networking: Understanding key account management, network build-up, and making contact
  • Session 3 – Selling: Getting from having made contact to actually selling
  • Session 4 – Closing: The art of closing deals